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Does Internet marketing make you dizzy? Well it did for me, these techniques works on both offline ads and online ads. Tired of wasting your money and/or time placing ads that never get noticed? Want to know the real secret to writing ads that pull like a powerful locomotive, sending box cars packed with people racing to your website? Then listen very carefully. To write an ad that pulls like a freight train requires just a little know-how and imagination, that's all. Anyone can do it... even you! It's easy when you implement what I'm about to show you. Write attention grabbing headlines, followed by very persuasive ad copy. You can't stop yourself from reading the sales letter all the way through. That's the secret weapon and as simple as that may sound, it's NOT that easy to do when you first attempt it. To write killer ad copy, that sells as well as ice cubes on a hot summer day, takes a little practice and some understanding of people's root Amery psychological makeup and behavior... some of which I will reveal to you very soon. The good news is, you can learn how to write very compelling ad copy if you pay close attention to the information I'm about to reveal to you. Either learn how to write killer ad copy or pay a pro to do it for you. Otherwise you will never succeed selling your products online. Sure, you may have some mediocre success, but if your copy is just average, so will your success. It can be the difference of you earning $1,000 a year versus $500,000 a year! While the information above may sound a bit obvious, few online businesses ever apply it. I have seen more people pour their hard earned money into Web design, rather than powerful ad copy. What a huge mistake to make a website look glitzy and NOT have copy that sells! Hardly makes any sense does it? It's like going to a really bad movie and to top it off, they just ran out of popcorn! Think back for a moment. How many sites you have come across only to dash out right away. Then think about how many sites that grabbed you instantly and compelled you to read what they had. I'm sure you'll agree, more sites have repelled you then ever grabbed you by the shirt collar and yanked you in... isn't that so? So, always keep this in mind before you design your website, prospects will NEVER pull out their wallets because they like your site design, they do so ONLY when your words convince them to. Personally, I would pay for killer ad copy first and if money permitted, Web design last. Your website should be designed around your copy... not the other way around. Doesn't it make more sense to spend your money knowing your sales rate will go through the roof before you spend money on a fancy website design? So why do you see so many horrible sites that couldn't sell their way out of a wet paper bag? Interestingly. Writing Killer Ad Copy For Your Website Let me start off by saying this. 1. Create a compelling, "Must Get More Information" headline first. You have just a few seconds to capture your visitors attention to sell them to read on. Your headline MUST draw the reader in to want more. Amazingly, negative headlines work best. Example: Stop Being An Internet Marketing Failure - Discover 10 Vital Things You Need To Do Right Now! This headline will draw anyone, who is struggling to make sales on the Internet, to want to read more. It's a negative headline that gets a positive result... "Stop Being an Internet Marketing Failure" is the negative. "Discover 10 Vital Things You Need To Do Right Now", the benefit to draw them in to read more. Here's another one. Don't Even Think About Asking For A Refund! Would that draw you in to read more? Of course it would! People by nature are drawn in by negative headlines. Why? Most people are programmed that way. The news on TV screams negativity and their audiences relish every negative story they can create. People react to negative stimulus since being told "STOP THAT!" or "NO!" since childhood. Can you remember your parents saying that? Most people do and because of that early negative input being constantly reinforced, most people have more negative memories than positive ones. Therefore, people react more predictably to a negative statement first, than a positive one. Use negative headlines and you have started a killer ad that will draw in a larger audience to read your copy. 2. Stay away from
using CAPS or BOLD CAPS... if possible. It slows the reader
down and interrupts the flow of your message. Use bold
to emphasize and underlined to really emphasize your points.
Headlines can have every other word, starting with the first letter,
capped. Your copy will be much more effective! 4. Write your copy so
each point flows smoothly to the next. This is very important
otherwise you'll lose the reader. Don't be afraid of writing long
copy. If you write it correctly, people will follow it all the way
through. It's a myth that long copy doesn't work.
It actually works the best. (I have written 10 page sales letters
and sold my products better than a full page ad). 8. Writing effective copy doesn't happen the first time you attempt to write it. Write your copy one day and then go back to it the next day. Re-read it out loud and you'll soon discover you still have more work to do. I have spent as long as 30 days to get a sales letter fine tuned. If it's written right, it will sound as if you just wrote it, but any professional will know how much work you really put into it. You will know how effective your copy is, when you measure it against how many people read it, verses how many buy it. (Always use a hit counter to measure your success.) After you think you have a good sales letter put together, you probably don't! Here's what you must do to be 100% certain... Have 3-5 friends proof your copy (those who you truly value their opinion). Ask them to look for spelling errors, grammar mistakes, vague or incomplete thoughts, and report back to you anything they find to be a mistake. Tell them to give you their honest feedback and most importantly, not hold anything back. Tell them they won't hurt your feelings no matter what they say and emphasize that! (Friends tend to be polite, so tell them to look at this as if they just hired you to write this for them and you are charging them $10,000 to write it... did they get their monies worth?) You will be amazed how this will help you fine tune your copy. It's noteworthy to know if you are getting a 5-10% response rate, you have successful copy. But never settle for that. Continue to improve and test and improve and test. I've written sales letters that have pulled as much as a 55% response rate. It can be done! Take a step back and write a list on how you could improve your copy. Your list should include the following... 1. Can I be more interactive? Now, take your copy and break it into smaller sections. Carefully change the things you need to, one section at a time. This will help you focus better and create a better sales letter in the end. You can even take it to the extreme by taking each paragraph and breaking it down sentence by sentence until each sentence is fine tuned. The more time you spend doing this, the better your copy will be. 9. Keep your sentences
and paragraphs as short as possible. It makes it easier
for the reader. If they have a tendency to scroll downwards before
reading your letter, it won't look like such a bad thing to read
through. You must explain the benefits. The benefits are the ONLY thing a prospect is interested in. Example: "This widget will save you time, effort and energy because of the built in features". I just told you how this widget will benefit you and then listed the feature. Use that as a rule and your sales will jump up by adding more value to the customer. If I said, "This widget will
last a lifetime". It's not as compelling as saying "Think
of all the time, effort and energy this widget will provide you
with its lifetime guarantee". Make sense? I just created more
value because I showed how it can benefit you before I listed the
feature, the lifetime guarantee. Sell the sizzle...
not the steak. You should have 3-10 times the
words "you" and "your", rather than
"we", "I", "us", "our", and
"me" in your copy. The reader cares only about how they
benefit... and nothing about you. Pricing has a lot to do with your
sales percentages. On one hand, you don't want returns because it's
priced too high and on the other hand, you don't want to prevent
sales because it's priced too low. Find the balance by testing your
pricing and don't be afraid to go too high. You won't know until you
try. The difference can be an income
of $50,000 per year versus $500,000 per year. Place your test pages
aside from your control page (the one that works the best)
and work towards a higher percentage rate. Once you establish your
test page is getting a higher response rate, it now becomes your new
control page. Keep repeating the process. These words will destroy sales. These words create sales! After you create your sales letters and design your website, you will have to market it. Here are tips for creating killer email ads. How To Write An Email Ad That Gets Results First concentrate on the subject line. Write a headline (subject) that compels everyone (100%) to open your email message. This is your first objective. What doesn't get opened, doesn't get read and will have no chance to create a sale. Your subject (the text you place in the subject field) must create curiosity to get 100% of the people to open your email. Avoid trickery by writing a subject that has nothing to do with your offer. If one feels tricked into opening your email, they will delete it right away. Besides, why would they trust anything you say from that moment on? Avoid deception and your sales letters will be read. Here's where psychology comes into play. I use subjects that are vague and pose a question at the same time. Something like this... "Did you know?" or "Did I explain this to you?" or "Have you seen this?". These are just examples, but keep in mind, each have the same ingredient to get everyone to at least open your email message. These subjects work 100% of the time because they are asking a question to the recipient. After all, who can resist not knowing what you are talking about? People are curious by nature, so they can't help themselves but to open your email when you ask a question that's vague. Make sense? You don't want your subject line to say "50% off on my widgets" or "Ground floor opportunity" etc... tipping people off to what you have before you can explain it. Only a select few will ever open these emails with this type of subject lines. Keep in mind, the subject line doesn't sell your product, its sole purpose is to get the recipient to open their email. In other words, your goal is not to have a person pre-judge what your email is about. Your goal is to get them to open your sales letter so you can create a sale. Remember, when you are writing ad copy (subject lines, body messages, website content, or sales letters) you are really selling every step of the way. You have to sell each person to open their email, then you must sell them to read your ad copy (message body) every step of the way and then, sell them on taking action... whether they purchase from your email message, call a toll free number or go to your website. Most of you will write copy to get prospects to visit your website. (I should say, "sell people"... to visit your website.) So, the next step is to create your copy enticing enough to get people to take action immediately. Tip: Write your copy as if you were talking with a customer face to face (use this technique for your Web pages primarily). Avoid talking at them, but rather, with them. Avoid using complex words or concepts. Find a balance that a fifth grade student would understand, without insulting anyone's intelligence. Try to talk with them, as if you would normally do and avoid trying to be someone else. Just be yourself. How To Write Killer Ezine or Classified Ads Writing ads for Ezines or classified sections on the Net are written differently than an email ad. If you want these ads to pull successfully then you need to ... focus on writing headlines. Most classified ad sites only display your headline, therefore, this is the most critical aspect for these ads to work. Again, negative headlines work best, but the challenge is to create short headlines that are powerfully worded. The biggest mistake you should avoid is writing headlines that make big money claims. Most people view these headlines as hype and those who look at them are put on a defensive posture. It's a strategy that doesn't work. If you want your marketing efforts to succeed, then set yourself apart from the rest. Use a two step system by offering something of value free (that being step 1) and then follow-up with a series of sales letters until they buy (that being step 2). Your classified ads should be short, powerful and designed to create plenty of curiosity. By designing your ads this way, you will create an action to get more information. And that's the key! Your classified ads should only perform one function... the desire for those who read them to take action and get more information from you. Here are examples of a couple of classified ads that pull like crazy. DON'T Download This Free
Software! Explosive Marketing Discovery Get the latest breakthrough in marketing! If you are not getting visitors flooding into your website, then you need what we have. It's so powerful it will turn you from loser to winner quickly. And the best part is, it's 100% free! [end of ads] Keep in mind, the life span of these ads are short lived. If you are getting lots of exposure to your ads then you will have to change them from time to time. You should track each ad you place and measure your response rates. When you see a decline in responses, then replace them with new ads. I sincerely hope this information helps you improve your ad copy skills. -
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